
HOLDEN
Founded: 1856
Founder: James Alexander Holden / Edward Holden
Headquarters: Port Melbourne, Victoria, Australia
Official Site: www.holden.com.au
GM Holden Ltd, generally known as Holden, is an Australian automobile manufacturer that operates in Australia and is headquartered in Port Melbourne, Victoria. The company was founded in 1856 as a saddlery manufacturer in South Australia. Holden is responsible for GM vehicle operations in Australia, and on their behalf, held partial ownership of GM Daewoo in South Korea between 2002 and 2009. Holden has offered a broad range of locally produced vehicles, supplemented by imported GM models. The logo, or "Holden lion and stone" as it is known, has played a vital role in establishing Holden's identity. In 1928, Holden's Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel.